Faberlic Company












to the world of beautiful solutions and inspirational ideas for you and your loved ones





























Let's get to know each other!
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The company was ranked 31th in the global ranking of direct sales companies at the close of 2020 (according to DSN)
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Over 17 years in the TOP 100 largest fragrance and cosmetics companies in the world (according to Women's Wear Daily magazine)
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24 years of business success since 1997
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1500 new products every year A wide range of products for a modern family
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more than 1000 products in every catalogue
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Millions of families around the world trust our quality
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10,000,000 catalogues per year
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2020Faberlic changes the brand positioning: FABERLIC. BE YOUR BEST. Every day, the company seeks to open up new opportunities for inspiration, creating unique innovative products, a variety of educational projects and social initiatives.
In the same year, the long-awaited launch of the sales of Global Oxygen - the fifth generation of oxygen cosmetics took place. Global Oxygen is the Faberlic's laboratory' innovative development with maximum concentration of oxygen complex. -
2019Faberlic made a real breakthrough in fashion and set a global precedent: for the first time in history, a cosmetics brand with an audience of millions launched its own couture brand. The premiere show of the first Faberlic Couture collection, Autumn-Winter 2019/20, took place on the main catwalk of Moscow Fashion Week in Gostiny Dvor. The Faberlic Premier premium line was created based on the couture collection, and it went on sale in the autumn of 2019.
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2018We added two more star collaborations to our portfolio. We created an exclusive fragrance and a line of decorative cosmetics with actress and director Renata Litvinova, and a collection of stylish kitchen accessories with actress Julia Vysotskaya.
In the same year, fans of Faberlic oxygen cosmetics were won over by a new innovative development: Expert Skin Activator three-stage rejuvenation program, aimed at affecting the deep layers of the epidermis. Cascading hydration is achieved through a combination of hyaluronic acids of different molecular weights. -
2017In 2017, Faberlic created two joint collections with couturier Valentin Yudashkin. We made the haute couture accessible, that is, available to every woman. The Faberlic by Valentin Yudashkin collection also includes three fragrances: two for women and one for men, which became hits.
The end of spring and the beginning of summer the company opened its own sewing production facility in the Ivanovo Region. Now all sewing work on clothes, lingerie, and hosiery is done in Russia. -
2016The autumn of 2016 was marked by a collaboration between Faberlic and Russian designer Alena Akhmadullina. The designer’s creations were presented at the largest fashion event of the year – The Mercedes-Benz Fashion Week in Moscow - and made a splash!
In 2016, Faberlic merged with the premium brand Florange – the market leader in the direct sale of women's and men's underwear and designer accessories, as well as with the "DENAS MS" brand – a manufacturer of unique medical devices. -
2015Faberlic released a new generation of oxygen cosmetics – "Air Stream", the revolutionary design from the Faberlic laboratory. Turmerone and curcumin form the basis of the complex – this was the first time the cosmetic composition was used together while still retaining the benefits of the individual ingredients. Experts also enriched the Novaftem O2 formula, making it even more effective. In the same year, the Faberlic catalogue received its first women’s clothing collection. Attractive prices, quality tailoring and active promotions lead to a sales growth of 50% and a unique case in the history of marketing: sales were going at a speed of one dress per second!
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2013-2014Faberlic stepped into the fashion market, launching the production and sale of children's clothing. Faberlic released clothing collections created by Italian fashion designer Germana Trovato, who previously worked with such brands as Ralph Lauren, Max Mara, Kiko, etc. Faberlic is continuing the same strategy in fashion as used in the perfumery and cosmetic sectors: making high quality accessible, using technology to create and develop their own products in order to make high quality goods, while maintaining a policy of low prices.
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2011-2012are years marked by associations. During this time, Edelstar, Infinum and Sengara joined with Faberlic to provide health and beauty products for all. Each brand had extensive experience working with customers toward the development of new products. Faberlic later used this experience to create new product lines and categories. The Faberlic catalogue greatly expanded, becoming universal. Now every Representative has access to everything necessary for beauty, health and the home.
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2009-2010With the support of Faberlic, the public ecology organization was created. It carries out promotions aiming at restoring forests, educating people about environmental responsibility and counteracting the negative impacts on the environment.
The logistic model has been reorganized: points-of-sale/delivery increase from 200 up to 2,000. Transition to a new Internet platform: placing orders online. -
2003-2005Faberlic becomes the largest international direct sales company in the CIS and Baltic markets. The company opens its subsidiaries in 15 countries and earns the 87th place in WWD Beauty Report International’s Top 100 Cosmetic Companies (according to WWD Beauty Report International).
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1997The young businessman Alexey Nechaev founded the “Russian Line” company – the first Direct Sales Company in Russia. During that time, he drew attention to a unique development made by Russian scientists, perfluorocarbon emulsions, which allow oxygen to be trapped and then delivered deep into skin layers, improving regeneration. He patented this new technology, and the first Oxygen Cosmetics appeared in Russia.
our history
our history
our history
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2020Faberlic changes the brand positioning: FABERLIC. BE YOUR BEST. Every day, the company seeks to open up new opportunities for inspiration, creating unique innovative products, a variety of educational projects and social initiatives.
In the same year, the long-awaited launch of the sales of Global Oxygen - the fifth generation of oxygen cosmetics took place. Global Oxygen is the Faberlic's laboratory' innovative development with maximum concentration of oxygen complex. -
2019Faberlic made a real breakthrough in fashion and set a global precedent: for the first time in history, a cosmetics brand with an audience of millions launched its own couture brand. The premiere show of the first Faberlic Couture collection, Autumn-Winter 2019/20, took place on the main catwalk of Moscow Fashion Week in Gostiny Dvor. The Faberlic Premier premium line was created based on the couture collection, and it went on sale in the autumn of 2019.
-
2018We added two more star collaborations to our portfolio. We created an exclusive fragrance and a line of decorative cosmetics with actress and director Renata Litvinova, and a collection of stylish kitchen accessories with actress Julia Vysotskaya.
In the same year, fans of Faberlic oxygen cosmetics were won over by a new innovative development: Expert Skin Activator three-stage rejuvenation program, aimed at affecting the deep layers of the epidermis. Cascading hydration is achieved through a combination of hyaluronic acids of different molecular weights. -
2017In 2017, Faberlic created two joint collections with couturier Valentin Yudashkin. We made the haute couture accessible, that is, available to every woman. The Faberlic by Valentin Yudashkin collection also includes three fragrances: two for women and one for men, which became hits.
The end of spring and the beginning of summer the company opened its own sewing production facility in the Ivanovo Region. Now all sewing work on clothes, lingerie, and hosiery is done in Russia. -
2016The autumn of 2016 was marked by a collaboration between Faberlic and Russian designer Alena Akhmadullina. The designer’s creations were presented at the largest fashion event of the year – The Mercedes-Benz Fashion Week in Moscow - and made a splash!
In 2016, Faberlic merged with the premium brand Florange – the market leader in the direct sale of women's and men's underwear and designer accessories, as well as with the "DENAS MS" brand – a manufacturer of unique medical devices. -
2015Faberlic released a new generation of oxygen cosmetics – "Air Stream", the revolutionary design from the Faberlic laboratory. Turmerone and curcumin form the basis of the complex – this was the first time the cosmetic composition was used together while still retaining the benefits of the individual ingredients. Experts also enriched the Novaftem O2 formula, making it even more effective. In the same year, the Faberlic catalogue received its first women’s clothing collection. Attractive prices, quality tailoring and active promotions lead to a sales growth of 50% and a unique case in the history of marketing: sales were going at a speed of one dress per second!
-
2013-2014Faberlic stepped into the fashion market, launching the production and sale of children's clothing. Faberlic released clothing collections created by Italian fashion designer Germana Trovato, who previously worked with such brands as Ralph Lauren, Max Mara, Kiko, etc. Faberlic is continuing the same strategy in fashion as used in the perfumery and cosmetic sectors: making high quality accessible, using technology to create and develop their own products in order to make high quality goods, while maintaining a policy of low prices.
-
2011-2012are years marked by associations. During this time, Edelstar, Infinum and Sengara joined with Faberlic to provide health and beauty products for all. Each brand had extensive experience working with customers toward the development of new products. Faberlic later used this experience to create new product lines and categories. The Faberlic catalogue greatly expanded, becoming universal. Now every Representative has access to everything necessary for beauty, health and the home.
-
2009-2010With the support of Faberlic, the public ecology organization was created. It carries out promotions aiming at restoring forests, educating people about environmental responsibility and counteracting the negative impacts on the environment.
The logistic model has been reorganized: points-of-sale/delivery increase from 200 up to 2,000. Transition to a new Internet platform: placing orders online. -
2003-2005Faberlic becomes the largest international direct sales company in the CIS and Baltic markets. The company opens its subsidiaries in 15 countries and earns the 87th place in WWD Beauty Report International’s Top 100 Cosmetic Companies (according to WWD Beauty Report International).
-
1997The young businessman Alexey Nechaev founded the “Russian Line” company – the first Direct Sales Company in Russia. During that time, he drew attention to a unique development made by Russian scientists, perfluorocarbon emulsions, which allow oxygen to be trapped and then delivered deep into skin layers, improving regeneration. He patented this new technology, and the first Oxygen Cosmetics appeared in Russia.
Faberlic
basiс principle:
wide range
of products + affordable prices
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Oxygen Cosmetics
Faberlic Research & Development Centre has been continuously improving the formula of our oxygen complex for the last 23 years. Each new generation of Faberlic oxygen cosmetics increases the efficiency of oxygen delivery and energy release.
Learn more > -
Makeup
Wide product range with innovative formulas at affordable prices. Faberlic beauty products not only transform your look but condition your skin through the makeup process. European luxury brands, renowned international-level pacesetters, are engaged in the creation of new products and formulas.
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Personal Hygiene
Faberlic offers a wide choice of product lines and textures for personal hygiene and personal care. Unorthodox fragrance compositions and expanding fragrance collections, stylish and bright bottles, vegan and botanical formulas with naturally-derived ingredients.
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Hair Care, Styling and Dyes
Choose the products for your everyday and professional hair care. We have product lines based on botanical extracts, innovative products with accumulative effect, solutions for specific hair and scalp problems, as well as the salon series with active ingredients.
Learn more > -
Fragrances
There are more than 70 unique fragrances in the Faberlic portfolio. Collaborations with the best French perfumers: Pierre Bourdon, Bertrand Duchaufour, Delphine Lebeau, Maurice Roucel and other starts of the world perfumery.
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Beauty Accessories
We think that proper skin care is not only in cosmetic products but in little helpers that let you better clean pores, enhance the effect of skin care cosmetics, transform your everyday routine into a beauty ritual. And our makeup brushes deserve the place in a professional makeup artist's beauty case!
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Children Products
Interesting and original product series not only strike the chord with children and their parents, they are also useful and practical. Bright backpacks, stylish pencil boxes, trendy lunchboxes, convenient water bottles and our "user-friendly" thermos with lid will become your child's favourite items and accessories.
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FASHION Clothing
Up to four times during the season, we offer you stylish clothing collections for women and men. Faberlic launches special models and collections in collaboration with famous designers: innovative fabrics and uniquely designed prints. We offer a modern wardrobe for any occasion at affordable prices.
Learn more > -
Children Clothing
Home, kindergarten, school, sports events or best friend's birthday party - wherever your child spends their time, you can always choose them a trendy clothing set from Faberlic. Cozy items from natural fabrics for newborns, toddlers, children and teenagers, at affordable prices.
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Shoes
Each season we present trendy and comfortable collections at affordable prices. In our catalogue you can find footwear for any taste and budget: classic, casual or super trendy - no need to choose, take all!
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Accessories
Elegant jewellery sets, hats and caps, scarves and wraps, bags and gloves, and, as the summer approaches, beach collections as well. With Faberlic you can always select the items you need to complete your trendy look.
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Lingerie and Swimwear
We have both stylish cotton lingerie for every day, and romantic models, decorated with lace and other feminine details, for special occasions. Our product range also includes large-size, comfortable fit sets - for curvy ladies.
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Hosiery
Basic models and trendy specialties for adults and children: tights and stockings in intriguing colors, with designer details; socks for every day and for sports - all our items meet quality control standards that guarantee their durability and wearing qualities.
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Home Cosmetics
No, these are not regular home care products but delicate yet efficient products with gentle scents and innovative formulas. All detergents are made with plant-based ingredients, they are completely safe for humans and eco-friendly.
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Homewares
Hundreds of useful things and home decorations to create a nice homely atmosphere and help you while cleaning your home. Kitchen accessories and kitchenware will become your must-have - culinary masterpieces as easy as one-two-three.
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Pet Supplies
High-quality pet supplies that your pet will surely like. Hygienic product series for dogs, puppies, cats and other animals, with safe formulas and pleasant scents. Indulge your four-legged friends with Faberlic products.
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Healthy Nutrition
We offer advanced food supplements that provide everything your body needs, as well as the weight management and healthy eating program that includes both healthy snacks and targeted formulas to start your new life without extreme dieting and stress.
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Healthy Foods
Proper diet is the foundation of well-being and strong immune system. Tasty and healthy product series, rich with vitamins, microelements, and superfoods. Ready-to-eat solutions for breakfast, lunch and dinner, low-calorie chocolate, herbal teas and many other things.
Learn more > -
Health Gadgets
DENAS therapy exists for many years, it is based on using the dynamic electroneurostimulation technique to solve a wide range of therapeutic problems. Various models of the DENAS device have a long history of treating a variety of health conditions.
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Quality standards
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Product safety assessment
Is carried out using IN VITRO methods – animal testing is NOT CARRIED OUT
View the certificate > > -
Halal certificate
The products do not contain ingredients that are prohibited to members of the Islamic religion, and comply with Islamic canonical law
View the certificate > >
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ISO 9001-2015
Quality management system for the development and production of perfumes and cosmetics
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Good Manufacturing Practices (GMP)
The international quality standards that guarantee that all equipment, production methods and technical processes remain at a high level. All products are subject to mandatory testing in accordance with GOST and to sanitary regulations and standards.
Faberlic Research and Development Centre
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In-house scientific laboratory for innovative research.
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Collaboration with Russian universities and research&development centres around the world.
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10 research scientists.
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32 scientific patents, more than 250 unique formulas every year.
In-house production
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The largest production enterprise in Russia since 2019
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2,5000 sq.m of production area equipped with the most advanced technology
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150,000,000 units produced every year in cosmetics.
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More than 1,000,000 units produced yearly.
44 countries where orders can be delivered
more than 8 500 points-of-sale and orders delivery around the world. Flexibility in using alternative delivery methods.
16 countries where Faberlic has branch offices
Team
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member of the Board of Directors,
Co-founder and Soul of the
Nechaev Family ClubElena NechaevaFor me, Faberlic is a dearly loved company that encourages the implementation of the most daring ideas which will bring benefit to the largest number of people. I have had a lot of special moments associated with this company, it would be difficult for me to single out any one thing.
The most precious memories for me are the release of our wedding fragrance Pour Toujours, the launch of the children's clothing collection and, of course, the development and launch of a long-standing dream of mine – Nechaev Family Club – a series of healthy food products. -
member of the Board of Directors,
Executive DirectorAlla AnnikovaI like the fact that Faberlic never stands still, they never rest on their laurels. We always need to seek out new things, to achieve a lot more! This constant movement forward creates a unique atmosphere of creativity in the company which is very motivating.
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member of the Board of directors
Legal AdvisorMargarita MaslovaFaberlic is a strong and expanding company that likes to challenge modern life. Conquering new markets and setting ambitious goals, we don’t just ask why it can be done, we immediately go ahead and search for as many alternative solutions as possible. These are the many paths to creative ideas. Bright discoveries and broad horizons – everything that a dynamic and constantly growing business needs.
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Director of the Department of
Faberlic Network DevelopmentIrena LukiyanovaI am happy to be part of a company that provides people with unlimited opportunities to build a successful business while also promoting self-development and further training. The Faberlic team is a team of strong leaders who love the work that they do and confidently go about achieving their goals. Together we can achieve a lot!
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Director of
ITValery KaplenkoI believe that all those who are somehow connected with Faberlic help to make this world a better place. Our mission is to change people's lives by providing them with new opportunities while expanding their horizons. Faberlic is first and foremost a place with great people: employees, representatives, leaders. Strong in spirit, audacious and completely dedicated to their work.
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director of Research
& Development CentreRimma KorneevaFaberlic is 23 years of a vivid life, complete with events, personal achievements and triumphs. It's a job that's always a pleasure to do. It’s a team of like-minded, creative and positive partners. Here you can find everything for your own self-realization - even the most daring plans and dreams can become real with Faberlic!
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Director of fashionAndrey Burmatikov
Faberlic is one of the most dynamic, rapidly developing companies, constantly moving forward, constantly taking an interest in everything new, in everything which touches upon those products and activities that effect the lives of people. Faberlic allows you to carry out the most amazing projects. The word “no” doesn’t even enter our vocabulary – only the words “opportunities, development and prospects”.
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Brand Director for
Decorative CosmeticsNatalia BinatWhen your life becomes intertwined with the life and fate of the company, a truly rich and interesting story can be written. Faberlic – a story where the souls of hundreds of employees are included. Faberlic are a group of people who truly love their work, are aflame with ideas and willing to part with their knowledge, experience, and energy. Faberlic – one big family together!
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Brand Director for
PerfumeryNatalia EshkininaFaberlic is like a perpetual motion machine, they never stand still: constantly in motion, searching for the new, the unusual, the very best. We are making history. I am so happy to be a part of this company! Why? For the love of it! Because of the work that I do there, and because of the people I work with, as well as the final results achieved, that I want to share with everyone. Faberlic is my one big love!
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Brand Director for
Household ProductsEkaterina LobasovaFaberlic is a company which lets you grow, and with whom you realize that everything is possible, and sometimes even a bit more! This is a team of very involved and capable people who gain enjoyment from both the process and the result. A special event in our work is the annual forum, where you can plunge yourself into a sea of like-minded people, who all together have created the world of Faberlic – a bright, interesting world, full of discoveries.
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Director of the
Homewares DivisionRegina OleninaFaberlic is not just any kind of job, for me it’s a complete lifestyle and a way of thinking. These are great opportunities: the opportunity to create new and interesting products, the opportunity to grow and develop together with the company, the opportunity to bring benefit and joy to the people. I am so proud to be a part of the Faberlic team.
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Head of R&D ProjectsAlexander Kazanskiy
I joined Faberlic as a young professional. Over the years, I gained a lot of experience and was involved in the release of thousands of products. The company has become like a second home to me, I am proud to be a member of this family and I am pleased to know that millions of consumers appreciate my contribution to our common cause!
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Director of LogisticsAndrey Kosov
When you work in a company with a long history, you can not but rejoice. And when this company is also a leader within its business sector, it can be really inspirational. Belonging to a great cause, having common interests and goals with colleagues, as well as the opportunity to share your experience and knowledge, to grow side by side with your favourite brand while implementing the latest designs – what could be more interesting?!
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For me, Faberlic is a dearly loved company that encourages the implementation of the most daring ideas which will bring benefit to the largest number of people. I have had a lot of special moments associated with this company, it would be difficult for me to single out any one thing.
The most precious memories for me are the release of our wedding fragrance Pour Toujours, the launch of the children's clothing collection and, of course, the development and launch of a long-standing dream of mine – Nechaev Family Club – a series of healthy food products. -
I like the fact that Faberlic never stands still, they never rest on their laurels. We always need to seek out new things, to achieve a lot more! This constant movement forward creates a unique atmosphere of creativity in the company which is very motivating.
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Faberlic – it’s a business. And for me, business is primarily about people and the relationships between them. Faberlic has gathered together such a varied group of bright people. In the clash between opposing opinions, the stimulus for advancement occurs. It is from such disparate groups of people that bold and surprising solutions are born.
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Faberlic is a strong and expanding company that likes to challenge modern life. Conquering new markets and setting ambitious goals, we don’t just ask why it can be done, we immediately go ahead and search for as many alternative solutions as possible. These are the many paths to creative ideas. Bright discoveries and broad horizons – everything that a dynamic and constantly growing business needs.
-
I am happy to be part of a company that provides people with unlimited opportunities to build a successful business while also promoting self-development and further training. The Faberlic team is a team of strong leaders who love the work that they do and confidently go about achieving their goals. Together we can achieve a lot!
-
I believe that all those who are somehow connected with Faberlic help to make this world a better place. Our mission is to change people's lives by providing them with new opportunities while expanding their horizons. Faberlic is first and foremost a place with great people: employees, representatives, leaders. Strong in spirit, audacious and completely dedicated to their work.
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Faberlic is a force for Beauty, a team of like-minded people with a bright leader taking the lead. This is a “living" company that doesn’t hesitate for one moment to further its development or to search for new ideas and solutions. You always have the opportunity to share your bold ideas and gain the support of colleagues who are willing to join you in moving forward towards success! I believe It's important to take responsibility for our product and for the decisions made, and to always take the opportunity to go forward!
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Faberlic is 23 years of a vivid life, complete with events, personal achievements and triumphs. It's a job that's always a pleasure to do. It’s a team of like-minded, creative and positive partners. Here you can find everything for your own self-realization - even the most daring plans and dreams can become real with Faberlic!
-
Faberlic is one of the most dynamic, rapidly developing companies, constantly moving forward, constantly taking an interest in everything new, in everything which touches upon those products and activities that effect the lives of people. Faberlic allows you to carry out the most amazing projects. The word “no” doesn’t even enter our vocabulary – only the words “opportunities, development and prospects”.
-
When your life becomes intertwined with the life and fate of the company, a truly rich and interesting story can be written. Faberlic – a story where the souls of hundreds of employees are included. Faberlic are a group of people who truly love their work, are aflame with ideas and willing to part with their knowledge, experience, and energy. Faberlic – one big family together!
-
Faberlic is like a perpetual motion machine, they never stand still: constantly in motion, searching for the new, the unusual, the very best. We are making history. I am so happy to be a part of this company! Why? For the love of it! Because of the work that I do there, and because of the people I work with, as well as the final results achieved, that I want to share with everyone. Faberlic is my one big love!
-
Faberlic is a company which lets you grow, and with whom you realize that everything is possible, and sometimes even a bit more! This is a team of very involved and capable people who gain enjoyment from both the process and the result. A special event in our work is the annual forum, where you can plunge yourself into a sea of like-minded people, who all together have created the world of Faberlic – a bright, interesting world, full of discoveries.
-
Faberlic is not just any kind of job, for me it’s a complete lifestyle and a way of thinking. These are great opportunities: the opportunity to create new and interesting products, the opportunity to grow and develop together with the company, the opportunity to bring benefit and joy to the people. I am so proud to be a part of the Faberlic team.
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I like Faberlic, and the company's philosophy is so close to me. Animal support, environmental and healthy diet initiatives are the ones that both our teams and I are eager for. I am honoured to develop products that help to promote healthy food ideas. In Faberlic I am surrounded by like-minded people who share my views and values.
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Faberlic is a word synonymous with development, activity and freedom, and it seems that in this regard Faberlic and I are in agreement. My team and I are engaged in the development of health products. It's not just a job, it's a way of life, where we try to inspire people to be happy and we show them just how easy it is to attain this happiness by setting an example!
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For me, Faberlic is a unique company. There is always a non-standard solution, a suitable challenge to competitors. There is a dynamic and interesting workflow that opens up new opportunities for representatives, consumers and for our entire team! The company is always open to the realization of cool projects, the promotion of modern ideas and for unlimited growth.
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Ambitious, bold, bright, the leader of the beauty market. Words we can use to describe Faberlic. But, don’t just leave it there, predict the next trends, don’t just keep up with the times – be a couple of steps ahead – these are our main principles!
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I joined Faberlic as a young professional. Over the years, I gained a lot of experience and was involved in the release of thousands of products. The company has become like a second home to me, I am proud to be a member of this family and I am pleased to know that millions of consumers appreciate my contribution to our common cause!
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Faberlic represents a continuous stream of new ideas, projects, and interesting challenges, a stream into which everyone can pour their soul. And from all these separate elements of activity, a strong chain of unbreakable links is formed – a newly created team! It is only by holding hands together, by trusting and helping each other, are we able to overcome any difficulties, bring the brightest ideas to life, and create interesting products!
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When you work in a company with a long history, you can not but rejoice. And when this company is also a leader within its business sector, it can be really inspirational. Belonging to a great cause, having common interests and goals with colleagues, as well as the opportunity to share your experience and knowledge, to grow side by side with your favourite brand while implementing the latest designs – what could be more interesting?!